Games are big business. Not only the NBA, NFL, or NHL.  And not only with the video game industry.  Games are used in business. It’s called gamification, bringing game elements into solving problems and engaging people, in large and small companies. 3 elements are: Feedback: showing progress – “you meditated 10 days in a row”.  “you have 10,000 miles”. Friends: a social network for co-workers to share their progress. Fun: how we make something interesting. Gabe Zichermann is CEO of Gamification.CO, CEO of Dopamine, and Co-Director of the New York City Chapter of the Founder Institute, and Chairman of GSummit His recent book The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition tells how to think strategically, using game elements. His previous book, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps, gives you methodologies on how to design a gamification plan for your organization. He also speaks worldwide and through Ted Talks and Google Talks, which you can find online. In this episode, Gabe shares not only keys to understanding gamification, but his own story – how: -Growing up in a Hungarian Jewish househould shaped his world view -The wisdom of his grandparents, who endured the holocaust, influences his work in gamification and life, helps him listen to the market, and build great teams. -The clarity of his mother, who defected from communist Hungary, gives clarity to his word -Speaking three languages (Hungarian, English, Hebrew) fluently, effects how he thinks and feels compassion. As a world traveler and co-director of the Founder Institute, Gabe shares perceptions on the advantages of being in a small country, and what to do as an entrepreneur if you don’t emigrate. Gabe is a portal to a a world, a huge base of knowledge on gamification and entrepreneurship, which will help you in  your business and life!