Marketplace for short form retail and pop-ups…

Joy Fan, Chief Creative Officer of Storefront (@storefront – the world’s leading online marketplace for renting short term retail space) joins Thomas Kutzman, Scott Pollack, and guest host Pavan Bahl in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

• How Storefront “cracked the code” on short-term rentals
• Real estate brokers have open arms for pop ups, changed from 5 years ago
• How pop-ups and short-term rentals transformed from trend to strategy
• Perfect timing, how Storefront rode a wave for the last 6 years
• Demands of retail has changed
• Bringing digital into physical
• Providing pricing up front so anyone can see it and share it
• Servicing both landlords and tenants
• Why Storefront doesn’t own spaces, technology makes it easy for brands to search for space
• Now in Canada and US, just opened Dallas and Austin, plus already in LA, NYC, SF, Chicago, Miami
• Looking at events and experiential, but focus on storefronts
• A lot of long-term leases are coming up and vacancy rates have risen a lot in major metropolitan areas
• Low cost at a conference
• Retail on the rise in US, story-sharing
• Making the physical experience feeling sensory like the online presence, creating addiction
• The international opportunity – where there is retail and where there is storefront
• Fan’s opinion on a brand that’s getting it done
• The story of twins
• Incredible donuts

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