Imagine you're at a networking event, dinner, or cocktail party. You find yourself striking up a conversation with someone you've never met, and they inevitably ask you THE question: "So, what do you do?"

If you're anything like me, that innocent question became a loaded one when I became an entrepreneur. I fumbled through it, weakly answering in a way that probably told the person on the receiving end exactly NOTHING about what I actually did for a living. And, I found myself confused as to why I had such a hard time with that question.

As it turns out, I have come to realize that there are 3 reasons why that question is hard for entrepreneurs, particularly new entrepreneurs. And none of those reasons is a surface level reason.

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