Podknife - 020 | Inside IDEO | Meija Jacobs, Senior Director, Design For Food, IDEO by Commercial Grade Podcast

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020 | Inside IDEO | Meija Jacobs, Senior Director, Design For Food, IDEO

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Jun 17, 2019
Episode Duration |: 01:22:12

Meija Jacobs, an 11-year IDEO veteran, takes us inside IDEO and demystifies its design-led thinking philosophy. Learn how IDEO operates, how its teams are organized, its proprietary brainstorming and prototyping techniques, and its commitment to making a positive impact on the world. As Senior Director of its Design For Food division, Meija also details IDEO's work on the food pipeline, alternative proteins, cellular agriculture (think Impossible Burgers) and envisioning a future using food as medicine.

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