Iris Coates McCall is a Neurotechnology Researcher at Neuroethics Canada, University of British Columbia. Iris holds a Bachelors of Arts and Science in Cognitive Science from McGill University, and a Masters of Bioethics from Johns Hopkins. Top 3 Takeaways * There are three ways to apply ethical guidance to an organization. * Scientific evidence can change people’s beliefs in the credibility of a claim. * The ethics of augmentative neurosurgery are unclear. Show Notes * [1:00] How does Iris spend her time researching? * [2:00] How Iris became involved in neuroethics * [4:00] Neuroethics in the workplace * [5:05] The ethicist’s practical toolkit * [6:10] What kind of regulation governs consumer neurotechnology? * [8:50] Enforcement of regulation * [10:00] Impact of scientific evidence on what people believe * [12:45] What’s the process for translating ethics research into policy/enforcement? * [15:20] Do profitability and social good go hand in hand? * [18:00] How can ethics be adjudicated? * [20:00] Pragmatic neuroethics * [22:00] Ethics of augmentative neurosurgery * [25:20] Iris’s book recommendation Selected Links * Portraits of the Mind * Neuroethics Canada, UBC Related Podcasts * 017 – Ana Maiques * 014 – AJ Keller * 013 – Ladan Jiracek, Manfred Franke, and Doug Clinton Disclaimer: We actively write about the themes in which we invest: artificial intelligence, robotics, virtual reality, and augmented reality. From time to time, we will write about companies that are in our portfolio. Content on this site including opinions on specific themes in technology, market estimates, and estimates and commentary regarding publicly traded or private companies is not intended for use in making investment decisions. We hold no obligation to update any of our projections. We express no warranties about any estimates or opinions we make.