Pinterest is an online pinboard – a hugely popular social bookmarking service that lets you highlight photos on your own website or blog, or on other sites that you like. A hospitality business can share photos of their food, cocktails, parties, facilities and events, chefs at work and the produce you buy. Smart tactics will also have you sharing images from your local area and all the other reasons why people should visit your neighbourhood or town. And for some people there’s an extra bonus – you hardly have to write anything, just click the photo and share!

In this podcast, Ken Burgin talks with Cynthia Sanchez from the Oh So Pinteresting! website and blog. She has been following Pinterest from the beginning and knows everything there is to know about marketing tactics, setting up Pinterest for business and how to keep fans and customers coming back for more.

Don't forget there is also the Member Question of the Week (this time on recruitment) and a Tech Tip straight after the interview – more useful content not to be missed!