To establish yourself as an expert and the ultimate go-to in your field, you have build your own brand that will set you apart from the others.

In this episode of the Presenting, Pitching & Public Speaking Podcast, Toni talks about how to create your brand and build your following. It’s hard to be trusted, let alone be recognised, by your target market, so it pays to know them to convey your image successfully. When you stand out from the rest of your competition, it’s easier to get the attention of the people, so they pique interest on the idea, product or service you’re offering. Discover the great strategies you can use so you could build and grow your brand as a speaker when you tune in.

KEY TAKEAWAYS

• “To communicate effectively, you have to understand how the world sees you.” – Sally Hogshead
• According to Kotler, the brand is “the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.”
• “People buy into the leader before they buy into the vision.” – John C. Maxwell
• Standing out from the crowd. There will be a lot of presenters and speakers in your field who offer the same speciality but in a different format.
• How do you establish yourself as the expert or the go-to person in your field?
  • A unique way of communication – Have a rhythmic style of speaking. Prepare a catchy tagline which can make you stand out.
  • The subject of what you talk about – When you speak, always make sure that you’ve got the passion and the knowledge to talk about it.
  • The way you look – Stick to a particular look. Do you want it to be casual yet professional-looking? Should you opt for a preppy fun look? Your look is also part of your first impression and will be a part of your branding.
  • Social Media – You can grow your fanbase online as a start. Be consistent with the schedule of your posts. Be comfortable and clear of what you stand for and what you stand against. Be consistent. Make your social media handles easy to find. People should be able to contact you.
  • Reasonable Price – How do you become a paid keynote speaker? The fastest way is to build a brand and to set your price from the start. Know your value and your perceived value. Don’t price yourself too low and too expensive. Don’t undervalue what you bring to the table.

BEST MOMENTS

• “Dr. Seuss have mentioned it in many episodes, ‘Why fit in when you’re born to stand out?’ and it’s absolutely true. You wanna stand out to be memorable. You wanna stand out to pick the interest of your audience and to create an intrigued way you can so people wanna listen to what you got to say.”
• “No two speakers are exactly the same. It could be that your content is similar in some format but the way that you deliver, it is different.”
• “Social media is your best asset.”
• “They’re more likely to buy into you if there’s consistency in there.”
• “You don’t want everyone to like you, you want everyone to have an opinion on you.”

VALUABLE RESOURCES

• Progressive Property

ABOUT THE HOST

Toni Gargan is a Double World Record-holding Public Speaker, Mentor, Entrepreneur, and Professional Property Investor. She acts as the Director at Owen Oliver Property, a family-run property investment company helping others gain passive income through investing.

Aside from building her amazing property portfolio, she’s also a full-time mentor for property investors through Progress Property and Unlimited Success. Toni has since then discovered her true passion – helping others by training and mentoring through public speaking.

She now hosts her own show, Presenting, Pitching & Public Speaking Podcast, which aims to help you be confident, improve your speaking & communication skills and present better for you, your team, and your business.

CONTACT METHOD

• Toni’s LinkedIn
• Toni’s Twitter

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