Email newsletters have many advantages for communicating with customers - they're personal and private, and can be full of details. You can target particular groups, and measure the effectiveness of different messages and topics. Facebook, Twitter and Instagram may get the glamour vote, but email does the heavy lifting for regular communication about events, menu changes, special offers and community news.

In this podcast, Ken Burgin looks at a number of successful newsletters and describes what makes them so effective - features that are easy to incorporate in your newsletter.