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009 | Secrets To Killer Creative & Copywriting
Publisher |
Christie Bishop
Media Type |
audio
Categories Via RSS |
Business
Careers
Management & Marketing
Publication Date |
Apr 01, 2019
Episode Duration |
02:14:11

Ben Kay, a brilliant, hilarious and award-winning Creative Director and Copywriter, joins Christie for an open and insightful discussion on the Creative development process. Take the long way home or lift an extra set because we cover it ALL: The secrets behind creative dev and copywriting, why creatives get a bad rap, the responsibility of the ad industry, mistrust between clients & agencies, the problem with advertising awards, plus grade Miller , Skittles, Guinness, Gillette, Nike, Always & "Fearless Girl" ads.

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