Jeffrey Madoff (Founder Madoff Productions) and Matt Hooper (Creator and co-host Eating the World) join Rob, Pavan, and Marc for the second part of a riotous discussion on many subjects, including how their new project “Eating the World” focuses on getting your seat at the table, how to communicate a brand, transitioning from TV/Radio to online content, branding as a story well told, the tale of Calvin Klein vs Ralph Lauren, long form vs short form brand storytelling, push marketing and calls to action leading to sales, panic button branding and the incredible importance of authenticity, brand truth, consistency of story, reinvention, and cohesiveness.