Podknife - 007 | What’s Old Isn't New: Building A Modern Brand Legacy by Commercial Grade Podcast

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007 | What’s Old Isn't New: Building A Modern Brand Legacy

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Mar 18, 2019
Episode Duration |: 01:32:26

Mark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or heritage, modern brand legacies -- like Honest Company, Tiffany & Co., Wimbledon, Rolex, Samsung & more -- are the creators of a vital today and tomorrow.

Bonus: Mark & Christie discuss how listeners can identify their personal purpose and create their own legacy. Compelling for anyone looking to define the next steps in their life or career.

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