The discussion with Sandy Hussain continues with the overpopularized Google Glass---did people want it? Playing on cool vs function can misfire. Does cool matter? Utilitarian fashion—focus on need and function, then increasing fashion components. Rob reveals the tagline of his new fashion company and we discuss whether a caveman’s octagon wheels have more safety features. Sandy talks moving from commerce to mobile, fashiondigital.com and FD Mobile. Business is about building community and having heart, with FIYB a good example of assembling people with a common goal from different business communities to talk with and like one another. Hip Hop as a great example of crossover marketing. Blogging vs Vlogging, clogging, flogging, eggnogging, and should FIYB be a video podcast. “Coffee Questions” gets a trademarked new name, website name squatting, the historic origins of the name Nike sparks a debate. Sandy touches on got her to where she is and what gave her drive and perseverance, speaking about tech within scope of fashion to be heard, developing resilience toward anything you will face in business. How taking the thing you love and combining it with what you want to learn turns something into opportunity, the mindset of an entrepreneur can be difficult to understand, the importance of loving the process of creating and building things, a surprising app that helps Sandy make decisions daily, and could being an introverted event planner be not so rare. Examples of how art can inspire business, Hip Hop exemplifies collaborative business building and the idea of never doing things alone. Plus a book suggestion leads to the fastest read ever and a new LinkedIn group for FIYB.