Podknife - 007: How To Manage Bids In AdWords by The Paid Search Podcast

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007: How To Manage Bids In AdWords

Podcast |: The Paid Search Podcast
Publisher |: Chris Schaeffer & Jason Rothman
Media Type |: audio
Podknife tags |: Business,; How To,; Management & Marketing,; Software How-To,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: May 15, 2016
Episode Duration |: 00:34:56

On today's episode of the Paid Search Podcast Chris and Jason cover how to manage bids in Google AdWords. They also go over a very important but under-utilized data metric called Search Impression Share and how it influences their bidding strategies. Please share the show on social media and send us your questions at paidsearchpodcast.com! And don't forget to check out the "After Hours" show on YouTube.

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