The Law Firm Marketing Minute

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The Law Firm Marketing Minuteactive

Publisher |: Spotlight Branding

Media Type |: audio

Podknife tags |: Business,; Entrepreneurship,; Law,; Management & Marketing

Categories Via RSS |: Business,; Education,; Marketing

Everyday marketing advice for lawyers in easy-to-digest short episodes!

Related Hashtags |: #LFMM
Frequency |: Daily
Explicit |: No

This podcast currently has no reviews.

Submit Review

629 Available Episodes (629 Total) / Average duration: 00:07:11

Date Duration Most Reviewed Highest Rated

629 Available Episodes (629 Total)Average duration: 00:07:11

May 31, 2024

00:16:12

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods. In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded, but this could not be farther from the truth! Letting your audience see the human side can do wonders! 👉Here's what you can expect:

The benefit of humanizing your law firm
Different methods of humanizing your law firm

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 30, 2024

00:01:39

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role!One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here swooping in to save those in need, then think again! You still are important, don't get me wrong! You just have a much different role!👉Here's what you can expect:

The real role of lawyers in their stories
How this role is really important

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 29, 2024

00:02:15

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT!As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn towards conflict because of the solution, and this can absolutely level up your law firm's marketing!👉Here's what you can expect:

How our brains are wired as humans
A real-life example of storytelling power

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 28, 2024

00:01:31

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Video content can be a terrific introductory piece to your law firm in more ways than one!Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack!👉Here's what you can expect:

The power of video content explained
What video content can give to your audience

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 27, 2024

00:01:37

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Professionalism is expected, but personality is the cherry on top. When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this. 👉Here's what you can expect:

The difference each plays in humanizing your law firm
Why it is important to strike that balance

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 24, 2024

00:20:04

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it?This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and the role it plays in growing your law firm! 👉Here's what you can expect:

The first step you need to make with any new client
How this first step will effect everything afterward

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 23, 2024

00:01:17

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in this so much that we use it ourselves!👉Here's what you can expect:

How you can get a lot from giving a lot
The way we are able to get referrals and reviews from clients

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 22, 2024

00:01:51

Did you like this episode? Dislike it?

For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can remind your current and past clients of the good energy your firm gives off!👉Here's what you can expect:

A look under the hood about what content can do for a law firm
How to consistently remind your clients of your good energy

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 21, 2024

00:02:35

Did you like this episode? Dislike it?

So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do? This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is! 👉Here's what you can expect:

The answer to the questions above
The best way to respond to a negative comment

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 20, 2024

00:01:29

Did you like this episode? Dislike it?

Client communication is incredibly effective in creating client loyalty. This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of any new client: setting expectations! 👉Here's what you can expect:

The number one thing to create client loyalty
How client communication is incredibly important

☝️The 2024 Legal Marketing Trends Report is here to help:Download Your Free Copy Here!

📱You can check out the video component by following us here onInstagram or TikTok

May 31 | 00:16:12

Humanizing Your Law Firm’s Image - Ep 689

May 30 | 00:01:39

Lawyers, You're Not the Hero and That's Okay! - Ep 688

May 29 | 00:02:15

How StoryBrand Can Level Up Your Law Firm - Ep 687

May 28 | 00:01:31

Let Video Content Do the Heavy Lifting - Ep 686

May 27 | 00:01:37

Personality vs. Professionalism in the Law Firm - Ep 685

May 24 | 00:20:04

The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) - Ep 684

May 23 | 00:01:17

The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) - Ep 683

May 22 | 00:01:51

How Content Can Show Your Law Firm's Good Energy (feat. Marc Cerniglia) - Ep 682

May 21 | 00:02:35

The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) - Ep 681

May 20 | 00:01:29

The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) - Ep 680

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