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The Future of Podcast Measurement
Publisher |
Dave Jackson
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Technology
Publication Date |
May 15, 2024
Episode Duration |
00:46:27

Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.

We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.

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Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

OP3 Stats

https://op3.dev/

Podcast 2.2 Standards

https://iabtechlab.com/standards/podcast-measurement-guidelines/

Podcast Certified Companies (it shows compliant....)

https://iabtechlab.com/compliance-programs/compliant-companies/#

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